Category Archives: Marketing

LinkedIn launches Matched Audience for powerful retargeting tools

LinkedIn launches Matched Audience for powerful retargeting tools

May 16 2017 - LinkedIn, Marketing, Retargeting, Social Media

LinkedIn, the leading employer-employee social media site, is improving its marketing capabilities through its matched audience technology. Companies can already target people based on a number of filtering categories,...

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What you get with the LinkedIn redesign

What you get with the LinkedIn redesign

March 6 2017 - LinkedIn, Marketing, Networking

LinkedIn recently finished up a major renovation of its platform, which happens to be the world’s largest professional network of about 470 million members. LinkedIn touts its redesign as...

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Facebook Live moves ahead of YouTube in live streaming

Facebook Live moves ahead of YouTube in live streaming

February 2 2017 - Facebook, Marketing, Social Media, Streaming, video, YouTube

When you think of online video, what comes to mind? Very few answers will fail to mention YouTube and we all understand why. YouTube’s dominance can be traced back...

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Why businesses should be using retargeting ads this holiday season

Why businesses should be using retargeting ads this holiday season

December 5 2016 - Advertising, Lead Generation, Marketing, Retargeting, Website

Black Friday and Cyber Monday are behind us, but it’s likely that some shoppers didn’t cross everything off their lists. Maybe it was the turkey and tryptophan that held...

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What the Microsoft acquisition means for LinkedIn

What the Microsoft acquisition means for LinkedIn

June 17 2016 - LinkedIn, Marketing, Networking

Microsoft just asked LinkedIn to please add it to its network – that’s because the technology giant acquired it for $26.2 billion, a deal that represents the third-largest tech...

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Virtual tours and drone videos add unique visual content marketing element

Virtual tours and drone videos add unique visual content marketing element

June 8 2016 - Branding, Lead Generation, Marketing, video

Online visual content marketing is here to stay and not only that, its value for company brands and the interest it draws from consumers only continues to grow. People...

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The features your company’s website must have

The features your company’s website must have

June 2 2016 - Branding, Marketing, Website

There’s a website for everything, but not all websites are created equal. Some may lack design, but excel in function; others boast their accessibility, but come short in other...

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