Blog

" ... you write because you have something to say." -  F. Scott Fitzgerald

USA Outdoor Track and Field Championships coming to Sacramento next week

USA Outdoor Track and Field Championships coming to Sacramento next week

June 18 2014 - Sacramento

By Blake Ellington, Chief Communications Officer The 2014 USA Outdoor Track and Field Championships are coming to Sacramento next week. The event will bring some of the country’s top...

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Pinterest rolls out new tools for businesses

Pinterest rolls out new tools for businesses

June 7 2014 - Branding, Social Media Marketing

By Blake Ellington, Chief Communications Officer Pinterest was launched as a prototype in 2010 and it now has 70 million registered users. As the visual social network built on...

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Five ways to reach your audience on Facebook

Five ways to reach your audience on Facebook

June 5 2014 - Branding, Social Media Marketing

By Candace Ellington, Chief Marketing Officer Social Media. Two small words that create joy and excitement in some, and fear and foreboding in others. Getting your brand out in...

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Hidden Cash campaign coming to Sacramento in June

Hidden Cash campaign coming to Sacramento in June

June 4 2014 - Sacramento, Social Media Campaigns

By Blake Ellington, Chief Communications Officer The free cash scavenger hunt campaign being dubbed by its creator as a “social media experiment” will be coming to Sacramento at some...

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Sacramento ranked 10th healthiest city in U.S.

Sacramento ranked 10th healthiest city in U.S.

May 28 2014 - Sacramento

By Blake Ellington, Chief Communications Officer Sacramento is full of healthy people! At least that’s what the American College of Sports Medicine (ACSM) reports in its 2014 American Fitness...

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Sacramento’s Shady Lady Saloon named one of the best bars in America

Sacramento’s Shady Lady Saloon named one of the best bars in America

May 24 2014 - Sacramento

Sacramento’s Shady Lady Saloon at 1409 R Street in downtown Sacramento has been named one of the top 25 bars in the country by Esquire magazine. The Shady Lady...

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How real estate appraisers can take advantage of social media

How real estate appraisers can take advantage of social media

November 23 2013 - Social Media Marketing, Uncategorized

Social media provides an opportunity for small businesses and individuals such as realtors and appraisers to market themselves in a unique way. One Sacramento real estate appraiser who has...

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San Francisco Giants social media director discusses strategy

San Francisco Giants social media director discusses strategy

November 6 2013 - Social Media Marketing

The San Francisco Giants are considered to be one of the most social media-savvy professional sports franchises in the world. Sports Illustrated recently ranked the Giants in its’ Twitter 100 list,...

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The key to turning occasional customers into loyal fans

The key to turning occasional customers into loyal fans

November 4 2013 - Uncategorized

It couldn’t be more simple -interact with them. Too often, Twitter users and Facebook pages will assume that their followers are listening to what they’re saying. But that’s not...

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Get more likes and follows by advertising your pages

Get more likes and follows by advertising your pages

October 22 2013 - Social Media Marketing

This may seem like an elementary marketing step – but it’s often forgotten. Make sure that you spread the word once you start your social media accounts. Here’s how: – We are...

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