Blog

" ... you write because you have something to say." -  F. Scott Fitzgerald

LinkedIn launches Matched Audience for powerful retargeting tools

LinkedIn launches Matched Audience for powerful retargeting tools

May 16 2017 - LinkedIn, Marketing, Retargeting, Social Media

LinkedIn, the leading employer-employee social media site, is improving its marketing capabilities through its matched audience technology. Companies can already target people based on a number of filtering categories,...

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What you get with the LinkedIn redesign

What you get with the LinkedIn redesign

March 6 2017 - LinkedIn, Marketing, Networking

LinkedIn recently finished up a major renovation of its platform, which happens to be the world’s largest professional network of about 470 million members. LinkedIn touts its redesign as...

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Facebook Live moves ahead of YouTube in live streaming

Facebook Live moves ahead of YouTube in live streaming

February 2 2017 - Facebook, Marketing, Social Media, Streaming, video, YouTube

When you think of online video, what comes to mind? Very few answers will fail to mention YouTube and we all understand why. YouTube’s dominance can be traced back...

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Why businesses should be using retargeting ads this holiday season

Why businesses should be using retargeting ads this holiday season

December 5 2016 - Advertising, Lead Generation, Marketing, Retargeting, Website

Black Friday and Cyber Monday are behind us, but it’s likely that some shoppers didn’t cross everything off their lists. Maybe it was the turkey and tryptophan that held...

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Facebook launches a ‘virtual yard sale’ with Marketplace

Facebook launches a ‘virtual yard sale’ with Marketplace

October 10 2016 - Facebook

The virtual yard sale is nothing new. Sites like eBay, Amazon and Craigslist have been around for years, providing hubs for businesses and consumers alike to buy, sell and...

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Using visual elements to make your press release stand out

Using visual elements to make your press release stand out

August 21 2016 - Press Release, Public Relations, SEO

As many small business leaders know, communicating information through a press release can be formulaic. Press releases follow a typical pattern, systematically outlining some combination of the who, what,...

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